Pet First Aid Awareness (PFAA)

“Be Your Pet’s Hero!” That’s the catch-phrase behind one of Pet Tech’s longest-running marketing campaigns. Over 20 years ago, Pet Tech began celebrating April as Pet First Aid Awareness Month. It began a global awareness campaign that emphasized the importance of being a caring, conscientious, responsible, and loving pet parent.

But Pet First Aid Awareness doesn’t need to be confined to a single month. Here we celebrate it year-round! Using PFAA as a marketing tool allows you to spread awareness and education to millions of pet parents across the world.

Many pet parents may not be aware of the dangers posed to their furry family members. They may not know how to prevent accidents, or how to rescue their pets in an emergency. By spreading awareness, you’re establishing yourself as the local pet safety expert. You’ll be the person people will come to when they want to learn more!

If this is your first time marketing with the PFAA themed campaign, we highly recommend the PFAA Starter Pack. The pack includes the eKit and 1000 flyers to make social and real-world marketing EASY. Best of all, the starter packs save you an additional 10% OFF individual sale price!

Once you’ve got the basics covered, you can expand your marketing with posters, rack cards, door hangers, and more.

Allergy Awareness

Marketing isn’t just about selling, it’s about educating as well. There are many pet health and safety issues that even the most responsible pet parents aren’t informed about. By educating pet parents, you’re building trust with your community and establishing yourself as the local pet safety expert.

The Allergy Awareness themed campaign aims to spread awareness about pet allergies. So many symptoms go unnoticed and they cause so much suffering to our furry friends. Over half of pet parents aren’t aware their pets have allergies. The symptoms don’t always show up in ways we expect.

By teaching people the signs and symptoms, you can make a difference in pets’ lives. When pet parents want to know more about how they can help their pets, they’ll turn to you!

If this is your first time marketing with the Allergy Awareness themed campaign, we highly recommend the Allergy Awareness Starter Pack. The pack includes the eKit and 1000 flyers to make social and real-world marketing EASY. Best of all, the starter packs save you an additional 10% OFF individual sale price!

Once you’ve got the basics covered, you can expand your marketing with posters, rack cards, door hangers, and more.

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