Description

ONLINE AND REAL WORLD MARKETING MADE EASY

Online and social media marketing is a must in today’s world. But if you’re not tech-savvy, it can be a huge hassle. The eKit makes it easy to succeed in the digital world and brochures and rack cards are essential tools for real world marketing.

What’s included as part of my eKit?
The eKit includes:

• Header graphic optimized for cover photos or as a heading to your email newsletter.
• Square graphic optimized for profile photos, social media posts, or as part of an ad campaign.
• Pre-written copy that comes with long, medium, and short versions. Optimized for email newsletters, blogs, and social media posts.

Why is online and social media marketing important?
Online and social media marketing is essential as we spend more and more of our time online. Social media allows you to connect directly with your audience and get instant feedback. Email marketing campaigns target users in their inbox and increase your visibility.

Do I have to pay for marketing online?
No! Social media is free, though there are paid advertising options. Setting up an ad campaign is simple on many platforms, and most offer optimization options to help you best reach your demographic. For email marketing, we recommend sites like Mailchimp who offer free accounts for the basics. They also offer the tools you need to create professional-looking emails and offer some social media integration as well.

How can brochures help my business?
Brochures are a great marketing tool because they convey so much information. Pet parents learn about the Pet Tech brand, your classes, and most importantly about you which makes an instant personal connection.

Are brochures effective?
Yes! Statistics show that 95% of people who read brochures become aware of the business, and 80% consider a purchase. Because of their cheap cost, they are an essential tool in any marketing strategy.

How do I use brochures?
There are many ways you can distribute brochures. If you run a business, include them with all packaged orders or hand them out with free swag. You can display them on countertops, kiosks, bulletin boards, and more. You can also hand them out in person at local pet-related events. This gives you the added benefit of building a more personal relationship. You may even get a new customer on the spot!

Note, we recommend using brochure stands to help keep them tidy and to stand out on counter tops.

What are rack cards?
They are 4×9 inch cards placed in areas with high foot traffic. They’re similar to flyers, but take up less space to display.

How can rack cards help my business?
Utilizing the Pet Tech brand and eye-catching designs, we make sure that we catch the eye of pet parents.

How do I use rack cards?
Distribute rack cards to local businesses with high foot traffic and whenever possible have relevancy to the pet industry. Pet stores, vet offices, groomers, pet day care and boarding, convenience stores, restaurants, and coffee shops are some great examples. While some of these may not directly link to the pet industry, it’s also about lots of foot traffic.

There are also services to distribute them for you as well. Check your local area for rack card distribution.

Note, we recommend using rack card stands to help keep them tidy and to stand out on counter tops.

How long does it take to get my order?
Your order will be personalized with the information provided at checkout and your eKit will be emailed to you within 24 hours. You will also receive brochure/rack card proofs within 24 hours. With your approval, we’ll proceed with production and your brochures/rack cards will be printed and delivered in approximately 5-7 business days.

Please see FAQs for more information and don’t hesitate to contact us with any questions!